“The Vendys are the Oscars of food for the real New York.” - Mario Batali
Matt Pace, a NOLA native now residing in Brooklyn, has been eating and making beignets his entire life and developed his Booqoo Beignets recipe that woos the crowds with fluffy butteriness. For those who want the extra twist, Booqoo also serves unique caramel dipping sauces in classic NOLA flavors such as praline and chicory coffee. Matt is proud to bring one of the sweetest parts of New Orleans' deep culinary history and culture to the rich food landscape of NYC.
Maple bacon cupcakes and boozy pastries are just a small sampling of the offerings at Butter & Scotch, the creation of Keavy Blueher of Kumquat Cupcakery and Allison Kave of First Place Pies. The duo’s confections have been a hit at Smorgasburg and have garnered the attention of the New York Times to Bon Appetit and Refinery 29. The team has recently opened a bakery and bar in Brooklyn’s Crown Heights.
Evan Feldman knows that people love doughnuts - a quintessential American snack that makes every customer smile - and has put a spin on his specialty by making it snacksized and impossible to resist. Doughnuttery produces small-sized cake doughnuts that pack an incredible amount of flavor in their sugary toppings - from international inspirations (try the “Paris Time” sugared with lavender, pistachio, and vanilla) to more traditional tastes (the classic cinnamon sugared doughnut). Doughnuttery can be found at markets around the city, including Chelsea Market and Broadway Bites!
Started earlier this summer by friends CK, Rich and Jinwon, Play J’s Ice Cream has exploded onto the food blogging world and into the hands of happy-go-lucky New Yorkers. Play J serves soft serve chocolate and vanilla ice cream in a special J shaped puffed corn cone that has taken over the South Korea ice cream scene and has a Cap’n Crunch throwback flavor. The duo’s colorful truck drives around SoHo with a side banner proclaiming that it’s “time for J’scream.” Try walking down the street with this in hand without a ton of curious looks!
Katherine Sprung, the chef-owner of Squish Marshmallows is a former DJ, tech startup entrepreneur and currently works as a voice over artist. But her passion is creating marshmallows that bring a smile to her customers’ faces. Her marshmallows celebrate unique flavors, fulfilling every palate from childhood favorite combinations, to sophisticated, grown-up confections. Squish can be found at HBO Bryant Park Summer Film Festival, Artist & Flea Markets, Hester Street Fair, the New Museum, and the Vendy’s own Vendy Plaza in Spanish Harlem.